This week’s news stories revealed new information that until now remained buried deep where no one had any clue it existed. A growing number of eWedNews followers and supporters say they are intrigued but not shocked by what’s happening in an industry that’s been governed by Fairy Dust for some time.
News surrounding The Knot and their failed attempt to garner exhibitors for their New York show was this week’s number one story. The series of Knot stories are quietly sending the message to planned strategic partnerships that have been in work and are now said to be stepping up their timing to take full advantage of sideline advertising dollars. Growing reports of disenchantment businesses are felt to be at the heart of the desire to keep ad dollars in house until new and improved programs that offer better value for the dollar can be formulated.
Organizations like Get Married, first thought to be a multi-channeled advertiser that could become the front-runner in the wedding business, was forced to disclose information that was disturbing to competing invitation and favors companies. Sources like Christine Boulton of Think like a Bride.com wanted to know, “How could this information have been kept a secret for so long?” Boulton came up with her own answer when she said no one ever bothered to ask the questions before.
The common thread in all stories this week involves a weak economy that is spawning decisions by organizations to give away goods and services in an attempt to save their businesses. A disappointing Las Vegas bridal market two weeks ago was followed up with some good news in Chicago this week. But competition is expected to heat up, as the fall looks to be taking a turn for the worst, according to early indicators.
On a brighter note, key market organizations that have been leveraging the power of Social Networking and Internet marketing say their bookings remain strong and expect the rest of the year to continue reflecting their efforts. Photographers and entertainment companies in the Philadelphia market that have made adjustments say bookings are stronger this year than last because of analyzing their markets and adjusting prices accordingly.
eWedNews
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2010
Posted on 03/27/2010
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