In an eWedNews story that shifted from negative to positive in February, reported theatrics surrounding precious metals have since taken a higher road. This ongoing story involving a new contemporary metal launch by Scott Kay is melding metal, information and visual collateral materials to create a new method of reaching consumer with appropriate products they demand.
The use of Cobalt Blue, a new type of brighter, whiter material, is said to be gaining in popularity among retailers that needed to find a price point beneath Platinum, Palladium, White Gold and Gold. Besides pricing issues, Cobalt is said to be quickly finding a home in the wedding market and is expected to break out into other areas.
"Discussions with Scott Kay indicate a greater portion of their retail accounts are learning about the product and are replenishing inventory supplies by introducing the new Cobalt products “We are opening doors every day and the interest and demand is growing steadily,” says Dan Scott, CMO at Scott Kay. Dan Scott has been busy producing new marketing materials, including the video featured here:
High impact videos by Scott Kay are setting the precedent for other to follow. eWedNews is monitoring the move by other companies to create and produce their own internal marketing and advertising programs to reach consumers and drive traffic into their supporting retailers. Besides the video that covers brittle please view this awareness video that is also high impact.
“We wanted you to be among the first to show your readership, knowing it would be appreciated,” said Dan Scott last week. After a series of drafts, some of the final versions are here for your review. The videos are high impact that includes custom sound. “You should turn your speakers up,” suggested Dan Scott during previews.
Additional meetings and communication regarding the widening distribution of Scott Kay wedding products are ongoing.
eWedNews
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2010
Posted on 03/28/2010
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