Data collected by WE TV Network's Wedding Report and associated systems continues to be analyzed and released to a growing segment of the wedding industry as top line facts. The information is being absorbed and digested then discussed, leaving most industry members with a growing understanding of the changes taking place and how to properly adjust their businesses for maximum efficiency.
Couples are using a variety of techniques to bargain with professionals
Couples are still eliminating non-essentials
Guest list are remaining lower than previous years but up over 2009 slightly
Couples choosing homes and outdoor settings over traditional church locations
Vintage continues to be strong
The Internet is the new “Word of Mouth” as more couples use it to give reviews and share with others via social media (Facebook, Twitter)
A flood of new amateurs are competing with established professionals
A greater understanding of the wedding business and information being derived from the growing efforts of WISN are sparking discussions among business owners. An eWedNews story involving established businesses having a more difficult time gathered the interest of readers, opening lively dialog and the exchange of ideas from those responding.
