Brian Lawrence Named to Wedding Industry Survey Network Advisory Board
New York – Tucson: July 22, 2010 – In their ongoing efforts to fill the need for timely and accurate information in the wedding business, the Wedding Industry Survey Network (WISN) names Brian Lawrence to its advisory board.
Lawrence is currently the President of Sales and Marketing for Encore Studios, an upscale invitation brand. Brian Lawrence possesses tremendous insight involving the changing invitation trends. Lawrence is also credited with analyzing factors and market conditions that continue to change demand in the invitation business.
“We’ve recently launched as web design and marketing company, Local Traffic Builder, to coincide with the changes. Our mission is to specialize in helping wedding and invitation retailers that sometimes feel they are fighting a losing battle to keep their share of local customers; we want to see them win the war,” says Lawrence. He is the author of "The Wedding Expert's Guide to Sale and Marketing" and "The Invitation Business Report" and currently writes for "Greetings Etc. Magazine. Lawrence is involved in many wedding industry activities that include seminars on marketing.
“One of my main intentions is to continue to educate the retail environment on the challenges they face and alternatives to take action to help their business. I look very much forward to helping the industry gain insights in my role on the board of advisers for the Wedding Industry Survey Network and associated divisions, offering my expertise in the invitation category," says Lawrence.
“Brian will be a valuable asset to our organization. We feel he will rise beyond his category, offering insight to all levels of wedding planning, both from a vendor perspective and from the consumer side. Having already worked with Brian, his contributions and outlook convinced us he will be able to offer valuable insight,” said Shane McMurray, creator and head of the group.
