In a developing story, eWedNews is monitoring ongoing attempts by print media to appeal to advertisers that have either cut their presence or entirely eliminated magazine page advertisement from their budgets. Print Media sources that originally gasped when eWN reported the news in February have reportedly recovered from their initial reaction and are now moving forward to de-leverage themselves from total dependency on print.
Promotional tie-ins with leading advertisers are felt to be the next wave, as available advertising dollars sitting on the sideline need to be spent. In eWN interviews it is being said that there are dollars but they are not going towards traditional spending.
Longstanding relationships at major publications including Hearst’s Seventeen were reportedly abandoned last year by advertisers because of declining results from the year prior. In the wedding business, cluttered page after page of wedding dresses all flow together and are felt to look like one redundant train wreck.
The lament against print ads could be coming to an end, as insider information being provided to this news source shows very slick, sexy media advertising created in-house that could be initially distributed through Social Media channels and later be implemented into promotional campaigns orchestrated by traditional publications that still hold relationships with robust advertisers.
Still in very early stages, eWN is monitoring the process and welcomes you views. To date, no one source has managed to effectively combine print, Internet and promotions to create true value for advertisers. But with recent advancement, it is felt the path could be clear for a front-runner to emerge and claim the position.
eWN will continue to monitor the progress and report the findings. Please post your views or contact us at 631-756-7981 or Paul@ewednews.com
eWedNews
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2010
Posted on 03/04/2010
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