A developing story involving Get Married is turning up information that until now was never fully disclosed or even known by the broader portion of the wedding industry. A growing number of sources that are watching the reach and growth of this news source say they are happy to continue providing the information to reach into areas that have never been accessible before.
Attempts to reach the people at Get Married have been ignored for weeks, furthering the need to dig a little deeper and confirm allegations being made by sources familiar with the story. Discussions stemming from yesterday’s Get Married story pressed the Taylor Corporation for information regarding Get Married. Inquiries to the organization led nowhere in finding out any details regarding Get Married. But since eWedNews broke the story yesterday, Becca Leish gave the following statement to eWN:
“Paul – Hope you are doing well. Apologies for the delay, I have been in two days of meetings, and Stacie has been offsite shooting new episodes. I’m not sure who your sources are, and want to clarify your information. There have not been any recent changes in Get Married’s ownership, nor are any changes in ownership structure being contemplated.
In 2008 we publically announced a partnership with a division of Taylor – The Occasions Group (see the links below). The partnership focuses primarily on Get Married helping them reach brides through our media channels both online and on television.
Get Married is the only national tri-media platform available in the wedding industry. Our partners value our ability to reach brides in multiple ways and integrate their exposure to the bridal community online, on television, and now through our magazine.
Get Married magazine has been a tremendous success as retailers across the country--including Target, Kroger, CVS, Walgreens, Barnes & Noble, Books A Million, Borders, and other independent groceries and bookstores--are experiencing an exceptionally high sell through rate on our magazine because of our fresh approach to the category. With our business model focused on driving traffic to the online portal, our magazine as well as the success of our show on WE tv have attributed to the exciting growth online, with more than 270% growth in unique visitors since last year.
We are bringing new ideas and content to the bride. All of this creates a very compelling value proposition for our partners and equally important the bride. We are proud of our many partnerships with organizations such as Bloomingdale’s, Cathy’s Concepts, Kate Aspen, and Lenox to name a few,” according to Becca Leish.
Becca Leish, communications person for Get Married, found time in her busy schedule to reply-- after the eWN story broke.
The Get Married statement was interpreted by additional sources that say, “The Taylor Corporation owns Carlson Craft, McPherson's, Tatex, Stylart, Royal Imprints and most of the major mail order invitation catalogs advertised in bridal magazines and online. I believe Get Married was purchased by Taylor Corporation in 2008. You can see the prominence of the invitations right on the home page. They also acted as the media company at the National Stationery Show in what I think is based on Taylor companies having so many booths. I know there was an attempt to continue to work with Colin Cowie but did not come to terms. My analysis is that their main focus is to leverage Get Married to the most potential to sell the most amounts of invitations and accessories but have revenue coming in from other advertisers to subsidize their other promotional efforts to promote Get Married in other media.”
eWedNews continues to investigate and confirm other twists and turns to this story. Please add you views and thoughts publically or feel free to write us Paul@ewednews.com or 516-312-0090.
eWedNews
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2010
Posted on 03/24/2010
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