Planner or Consultant
eWedNews continues to monitor the changes that have occurred to wedding planning and how they’ve been impacted by the economy since 2008. The dramatic and sudden downturn is the result of holding on to tradition; the economy is now the reason to scale back and bring spending to more affordable means.
Posted on 08/22/2010
Ongoing discussions behind lower newsstand sales continue this week, as eWedNews examines the lower effectiveness of advertising in printed publications at a time when a higher number of brides are using them to help plan their wedding.
Posted on 08/18/2010
The debate of whether Social Networking really pays off is being discussed among Wedding Industry Survey Network Advisory Board members that are grappling with tough topics in search of answers. The topic of Social Networking and what to do when you have an audience remains mostly unclear but is being refined, now that quality over quantity is being explored.
Posted on 08/17/2010
FOR IMMEDIATE RELEASE
Kristina Smith Named to Wedding Industry Survey Network Advisory Board
New York – Tucson: August 16th, 2010 – In their ongoing efforts to fill the need for timely and accurate information in the wedding business, the Wedding Industry Survey Network (WISN) names Kristina Smith of Ask Dr. Bride its advisory board.
Kristina Smith, a respected wedding professional with over 15 years experience in the wedding industry, began her career as a cosmetologist. Kristina’s calling to the wedding business came when she offered to “Help Out” at a friend’s wedding; it was at that point Kristina realized her true passion.
Kristina’s career spans many different areas within the wedding industry, including opening “Wish” a bridal consignment boutique that specializes in designer gowns at the fraction of the cost.
As Dr. Bride, Kristina brings her trademark enthusiasm and energy to help brides not only cope with emotional pitfalls but to give them the tools needed to survive the engagement. A natural comedian, Kristina is known for sharing her observations about the wedding planning process with a candid sense of humor, outspoken honesty and bluntness that brides and wedding professionals find refreshing and motivating.
In March of 2010 Kristina put those observations in writing, forming Dr. Bride and askdrbride.com
Inspired by a decade in the wedding industry, Dr. Bride is an authority on behavior, offering advice to brides, their friends, family members and wedding professionals. As Dr. Bride Kristina provides an honest perspective, differing from those that enable the questionable behavior. In her approach, Kristina subtly shuns the behavior associated with the “Bridezilla” mentality.
In addition to writing regular blog post at askdrbride.com, Kristina is working on several projects including local and national media. Kristina is also writing a book called “In the Company of Brides” a collection of hilarious and irreverent essays pertaining to the bride and the wedding industry. Kristina is a proud mother of two beautiful daughters Kailee (age 20) and Brooklyn (age 15), she currently resides in Sacramento California.
“I am thrilled and honored to have been asked to join WISN. This organization is the first of its kind. WISN delivers the statistics, reports and data needed to inform us about what is going on in the wedding industry in REAL TIME. WISN doesn’t only expose the truth about our industry, but gives the tools needed to help wedding professionals to have a better understanding of the marketplace local and worldwide. It is my pleasure to represent WISN!” said Smith.
“In our ongoing efforts to assemble a balanced representation and broad thought pattern on our board it is often difficult, if not impossible, to find where logic properly aligns with creativity and respect. That is why we were taken with Kristine; her ability to express her thoughts with genuine feeling and get her message across is rare. We look forward to working with her,” said Shane McMurray, creator and head of the Wedding Industry Survey Network.
For more information please contact:
Paul Pannone at 516-312-0090
Paul@ewednews.com
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Posted on 08/16/2010
Data that was compiled for the State of the Industry study by WE TV Networks Wedding Report is being analyzed to provide solutions to thousands of business owners that are felt to be confused when it comes to making decisions involving advertising and marketing. The data is felt to be the first of its kind that is not driven by any type of sponsorship or advertising agenda, making it absolute and credible.
Posted on 08/16/2010
Stories involving the decline of newsstand sale of magazines were at the top of reader interest this week, particularly wedding magazines. The news came at a time when surveys show 6 in 10, 57% of engaged couples, use wedding magazines to help plan their wedding, according to WE TV Network's Wedding Report.
Posted on 08/14/2010
Changes in the way businesses are structured is now felt to be on a faster pace than it was when certain companies reigned supreme. A story yesterday dealing with Conde’ Nast was the topic of discussion today, citing the changes that are now necessary to insure survival.
Posted on 08/12/2010
Posted on 08/10/2010
When the economy came to a crashing halt in late 2008 into 2009 it proved once and for all that the wedding industry is not, or ever was “recession proof”. In retrospect, sources that worked at some of the largest and most respected wedding organizations reveal how they were mandated to go out and embellish numbers, spinning them in such a way that would entice advertisers to spend money, fueling the machine that once was the wedding industry. Now, years later, these same organizations are being reduced to rubble—with no end in sight.
Posted on 08/09/2010
Communication and discussions among Wedding Industry Survey Network participants are resulting in the exploration of problems facing the wedding business and the move towards finding possible solutions to some of the problems. An already diverse team that has been assembled is expected to continue adding qualified and select experts in all categories in the weeks and months to come.
Posted on 08/08/2010
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